User Testing

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– by Swetha Shankar What is … User testing is an essential part of the UX design process. It refers to a technique used in the design process to evaluate a product, feature or prototype with real users. User testing helps in finalizing and launching a great digital product. It will identify actual product issues […]

Emerging arenas of UX (Beyond clicks and touches)

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In 2000, when Jakob Nielsen published the book “Web Usability”, User Experience was in infant stage in web sites. In a span of 10 years with the rapid advancement of technologies and new emerging softwares, User experience has morphed into an essential commodity for any website or application in the modern world. It has grown […]